AI in Media and Content Creation

Course Description

There is a misconception that Gen AI hinders creativity, but this is far from the truth. For example, Adobe Firefly democratizes creative ideation for designers and non-designers alike. Practitioners just need to input simple words, phrases, and themes in the tool and brand assets are created within minutes (Deloitte, 2024). The manual labor saved by this tool gives humans more time to do more human centered tasks such as brainstorming and leading.

This workshop tackles exactly that — how AI is transforming creativity, collaboration, and media integrity and how you can use these tools to create better outputs with less time.

Who Should Attend?

Content creators and media professionals who want to understand ethical use of AI and make their editing and brainstorming process more efficient.

Core Topics and Suggested Activities

• Explore the creative power and risks of AI-generated content
• Understand deepfakes and ethics in modern media
• Update your editing and animation with AI

Other Details

• Hours per session: 5 Hours
• Format: Online