About the Event
The AI Hacks for Smarter Marketing Campaigns workshop brought together marketers, creatives, producers, and IMC professionals for a focused session on leveraging artificial intelligence to enhance campaign performance, strengthen creative execution, and improve overall marketing outcomes.
Held as a hybrid learning session, the workshop provided participants with actionable tools, frameworks, and insights that can be applied across digital campaigns, brand communications, and content production in a rapidly evolving digital landscape.
Key Offerings
- Enhancing marketing planning and execution using AI-powered tools
- Translating data into compelling and strategic campaign narratives
- Leveraging automation and predictive analytics for marketing and brand communications
- Applying AI in content creation and audience targeting
- Strengthening creative execution through AI-assisted workflows
- Ethical and responsible use of AI in marketing and communications
Event Details
- Date: Wednesday, August 27, 2025
- Time: 1:00pm – 5:00pm
- Venue: Divina Law Office, 8th Floor Pacific Star Building, Makati (onsite) | Zoom (online)
- Featured Lecturer:
- Rob van Alphen: Founder & Managing Director of Polaris and a recognized thought leader in AI adoption for PR and communications, who shared practical approaches and real-world applications of AI in modern marketing workflows.