About the Event
The event highlights how Artificial Intelligence is fundamentally reshaping the landscape of Public Relations by converting raw data into compelling narratives and shifting focus from simple speed to deliberate strategy. Attendees will explore how AI empowers practitioners to listen more effectively to their audiences, allowing for deeper sentiment prediction and the creation of personalized stories that foster genuine trust.
Participants will walk away with the practical tools needed to integrate AI into their daily workflows, ensuring their organizations are better equipped to navigate the modern communication environment. The sessions aims to balance the technical potential of these tools with a critical look at the risks and opportunities, ultimately preparing a workforce ready to lead in an AI-driven world.
Key Offerings (for all Masterclass sessions)
- Practical application of AI in communications.
- Strategic skill-building for organizational competitiveness.
- AI Masterclass Certificate for all participants.
DAY 1
AI IN PRACTICE: FROM STRATEGY TO EXECUTION
The AI Masterclass: AI in Practice, held on October 18, 2025, at the LSPR Sudirman Auditorium, served as a comprehensive guide for communication professionals looking to bridge the gap between AI theory and execution.
Participants engaged in high-level strategic training designed to position their organizations as future-ready.
- Date: Saturday, October 18, 2025.
- Time: 2:00 PM – 5:30 PM (WIB).
- Location: Sudirman Auditorium, LSPR.
- Featured Lecturers:
- Boy Kelana Soebroto: Chief of Corporate Affairs Astra, Chairman of Perhumas, Board Member of Global Alliance for Public Relations & Communication Management.
- Ana Pista, APR: CEO, AI Centre of Excellence (ACE); Founder and CEO, Ardent Communications.
DAY 2
AI IN PRACTICE: FROM STRATEGY TO EXECUTION
Hosted by ACE in partnership with LSPR Institute of Communication and Business, this masterclass is designed to help people integrate AI into their workflows, strengthen communication strategies, and confidently navigate the opportunities and risks of an AI-driven world.
- Date: Monday, October 20, 2025.
- Time: 1:00 PM – 5:00 PM (WIB).
- Location: Rafael Jolongbayan’s Room, 2nd Floor, LSPR Sudiman Park – Jakarta
- Featured Lecturers:
- Ghina Amani Kemal Gani, MBA: Executive Director of LSPR Institute of Communication and Business
- Ana Pista, APR: CEO, AI Centre of Excellence (ACE); Founder and CEO, Ardent Communications.
DAY 3
SHAPE THE FUTURE OF YOUR COMMUNICATIONS STRATEGY WITH AI
This event, organized by ACE in partnership with APPRI and Reputasia Strategic Communications, brings together industry leaders and experts to help people harness the power of AI in communication strategies.
This masterclass aims to help participants integrate AI into communication workflows, enhance organizational strategies, and understand risks and opportunities in an AI-driven world.
- Date: Saturday, October 21, 2025
- Time: 1:00 PM – 5:00 PM (WIB)
- Location: Universitas Multimedia Nusantra (UMN), Jakarta
- Featured Guests:
- Nezar Patria (Keynote Speaker): Vice Minister of Communication and Digital Affairs of the Republic of Indonesia, Ministry of Communication and Digital Affairs of the Republic of Indonesia
- Sari Soegondo (Opening Remarks): Co-Founder and Executive Director, Indonesia Communications (ID COMM), President, Asosiasi Perusahaan Public Relations Indonesia (APPRI)
- Ana Pista, APR (Main Speaker/Trainer): CEO, AI Centre of Excellence (ACE); Founder and CEO, Ardent Communications.
- Fardila Astari (Moderator): Measurement and Communication Strategy Expert