Course Description
In the Philippines, overall AI adoption is just 3% across industries, with ICT and BPO sectors at 6 to 7% and agriculture trailing at 1.5% (PIDS, 2025). This workshop aims to ground participants in what AI really is (and is not). Demystify machine learning, large language models, and the broader tech landscape, then map global and Southeast Asian trends shaping communications today.
Who Should Attend?
PR & Comms professionals interested in AI systems and the tech landscape. If you’re interested in how LLMs and machine learning functions, this is for you.
Core Topics and Suggested Activities
- AI vs. ML vs. LLMs – plain English demarcations
- How a model is trained (interactive visual demo)
- Generative vs. predictive AI: use cases in comms
- Market map: key players, Philippine adoption stats
- Foresight 2026 30 – what’s coming next?
Other Details
- Hours per session: 5 hours
- Format: Online