Course Description
While many AI related bills on AI ethics and responsible AI have reached Congress, Philippine communicators and businesses only have previous data-related laws to center their guidelines and policies around (Unesco). However, businesses and organizations shouldn’t wait for these bills to be enacted before creating their own set of AI rules and regulations within their companies. This workshop will equip attendees to lead responsibly—spotting risks, upholding ethics, and future proofing teams while AI accelerates.
Who Should Attend?
PR & Comms practitioners (beginner to tenured) interested in using AI while maintaining high ethical standards
Core Topics and Suggested Activities
- Bias, hallucination & misinformation pitfalls
- Copyright, data privacy and Philippine IP law
- Governance frameworks (ISO, OECD, local regs)
- Building an AI literate culture & reskilling roadmap
- Scenario planning exercise: “The 2028 newsroom”
Other Details
- Hours per session: 5 Hours
- Format: Online