Rob van Alphen is an expert keynote speaker and training facilitator having taught thousands of professionals on AI and its impact on the future of marketing and communications.
Rob helped launch the first global research report on the perception and adoption of generative AI among PR and communications professionals, and led the creation of Asia’s first PR industry AI Guidance.
He founded Polaris to help organisations build internal AI capabilities and ensure long-term, responsible AI adoption. Prior to Polaris, Rob led digital and creative teams in leading marketing and PR agencies across Europe, the Middle East, and Asia.
Rob holds a Master’s degree in Communication Sciences from Vrije Universiteit Brussel (VUB). As a Belgian national, he delivers training in both Dutch and English.
Career Highlights
- Launched the first global research on the impact of generative AI among PR and communications professionals (a Top 10 Thought Leadership study)
- Developed Asia’s first PR industry AI Guidance with the Institute of Public Relations of Singapore (IPRS)
- Founded School of Disruption in 2018 to upskill organisations on the disruptive impact of converging exponential technologies (AI AR/VR blockchain IoT 3D printing…)
- Early adopter of new tech with skin in the game (e.g. cryptominted 200+ NFT projects…)
- Regular keynote speaker on AI trends and the future of work