Dr. Karen Sutherland is a trusted guide for organizations and professionals who want to harness the power of AI to enhance their strategic communication efforts. With a strong focus on responsible and effective AI adoption, she helps teams learn how to integrate AI and social media into their workflows to save time, reduce costs, and drive business growth.
With more than 25 years of experience in marketing and strategic communication, she brings both academic and industry expertise. Her background includes research work at the University of the Sunshine Coast and Monash University, combined with extensive hands-on experience across a wide range of industry sectors.
She is a Certified AI Consultant, a multi-award-winning educator, an author, and the Co-Founder of the Dharana Digital marketing agency. Her unique blend of academic research, practical industry knowledge, and leadership in digital marketing allows her to guide organizations through the constantly evolving digital landscape.
For more than a decade, she has designed and delivered coaching programs, training sessions, and workshops around the world. Her work supports professionals and organizations across many sectors including health and wellness, small businesses, higher education institutions, nonprofits, community development groups, and organizations serving ageing populations.
She offers AI consulting, social media coaching, group training, workshops, media commentary, and keynote speaking for events. Through her work, she empowers teams and leaders to confidently adopt AI and digital strategies while staying ahead in an increasingly competitive digital environment.
By conducting the research herself, she helps others stay informed without the overwhelm, ensuring they are equipped with the knowledge and tools needed to thrive in the AI-driven future.
Career Highlights
- Co-Founder of Dharana Digital
- Research work at University of the Sunshine Coast and Monash University
- 2022 Gold Stevie Award for Woman of the Year in Social Media
- 2022 Silver Stevie Award for Best Business Book
- 2022 Silver ROAR Award for Fearless Educator
- 2022 Book Excellence Award for Social Media
- 2021 DASSH Award for Education Innovation
- 2020 Social Media Marketing Institute’s Social Media Educator of the Year