About the Event
The Beyond the Hype: Practical AI for PR in Malaysia workshop brought together communication professionals and practitioners for a focused, hands-on session on applying artificial intelligence in public relations.
Designed to move beyond theory, the workshop equipped participants with practical, actionable strategies to work smarter and enhance their communication efforts—from content creation and audience engagement to reputation management and strategic planning. The session highlighted how AI is transforming PR practices, enabling more efficient workflows and data-driven decision-making in an increasingly digital landscape.
The workshop was led by Rob van Alphen, Managing Director of Polaris Digital and expert AI trainer, who shared real-world applications and frameworks to help participants integrate AI into their communication strategies effectively and responsibly.
Key Offerings
- Automating content creation for press releases and social media
- Monitoring sentiment and managing brand reputation proactively
- Using AI to predict trends and inform communication strategies
- Optimizing brand visibility for AI-powered search
- Enhancing audience engagement through data-driven insights
- Applying ethical and responsible AI practices in PR
Event Details
- Date: July 8, 2025
- Time: 8:00 AM – 12:00 NN
- Venue: Renaissance Kuala Lumpur Hotel and Convention Centre (onsite) | Zoom (online)
- Featured Lecturer:
- Rob van Alphen: Founder & Managing Director of Polaris and a recognized thought leader in AI adoption for PR and communications, who shared practical approaches and real-world applications of AI in modern marketing workflows.