Course Description
More than one-quarter of employment (or 12.7 million) is exposed to generative artificial intelligence (GenAI) in the Philippines, which is the highest in ASEAN (International Labor Organization, 2026). But do these workers know how to actually use GenAI the right way? The workshop shows practitioners how to harness AI day to day—writing faster, analysing sentiment in seconds, automating admin, and surfacing insights that once took hours.
Who Should Attend?
PR & Comms professionals who want to use Gen AI to create written outputs and enhance data analysis.
Core Topics and Suggested Activities
- Prompt engineering mini workshop for LLMs
- AI tools for research, copy editing, translation
- Workflow automation (Zapier/Make demos)
- Data hygiene & fact checking safeguards
- KPI gains: measuring time saved & accuracy lift
Other Details
- Hours per session: 5 Hours
- Format: Online