Course Description
AI adoption and strategy is spearheaded by company executives with 61% of respondents saying C-suite executives directly lead AI initiatives (Philippine AI Report 2025, 2025). Despite this strong interest and push for AI by executives, other factors prevent the actual implementation in operations. This workshop is dedicated to moving from individual productivity to organizational impact: design AI powered brand experiences that deepen stakeholder trust and unlock new value.
Who Should Attend?
Leaders and key decision makers who want to use AI to improve their company’s branding and strengthen bonds with stakeholders.
Core Topics and Suggested Activities
- Audience intelligence: real time sentiment mining
- Hyper personal messaging at scale (dynamic content)
- AI in crisis monitoring & early warning dashboards
- Voice, chat & multimodal interfaces for PR
- Case snapshots: Indonesian brands winning with AI
Other Details
- Hours per session: 5 Hours
- Format: Online