The AI Centre of Excellence (ACE) is set to make its mark in Indonesia this October with the launch of its flagship AI Masterclass Series, in collaboration with PERHUMAS (Indonesia’s national association of public relations professionals), the LSPR Institute of Communication and Business, APPRI (the Association of Public Relations in Indonesia), and Reputasia Strategic Communications, a Jakarta-based consultancy specializing in brand and reputation management.
Building on its successful programs across Asia, ACE is bringing its hallmark learning platform to Indonesia as part of its regional mission to advance AI literacy and capability-building in communications.
The three-part masterclass series caters to diverse audiences — from senior PR leaders under PERHUMAS, to students and young professionals at LSPR, and to agencies and practitioners in the joint session with APPRI and Reputasia. Each session is designed to empower communicators, educators, and business leaders to integrate Artificial Intelligence into their strategic and creative work, transforming how they plan, communicate, and connect in today’s fast-evolving digital landscape.
Empowering Communicators for the AI Era
Unlike typical seminars, the AI Masterclass Series goes beyond theory, offering practical, hands-on learning that shows how AI can enhance creativity, productivity, and strategic decision-making. Participants will explore real-world applications — from idea generation and content workflows to audience analytics and campaign optimization — and see firsthand how AI can become a trusted ally for communicators.
Leading the sessions is Ana Pista, APR, CEO of the AI Centre of Excellence and Founder and CEO of Ardent Communications.
Widely recognized for her leadership in AI-driven communication transformation, Pista has helped organizations across Asia adopt technology responsibly and effectively. Her sessions bridge the gap between innovation and impact — ensuring participants not only understand AI, but also know how to apply it meaningfully within their organizations.
“Through these masterclasses, we want to show professionals that AI is not a distant future — it’s a tool they can use today to elevate their craft and impact,” shared Pista. “Our goal is to build confidence, competence, and collaboration among communicators as they navigate this new frontier.”
Three Exclusive Events — Three Powerhouse Collaborations
The ACE AI Masterclass Series in Indonesia features three dynamic sessions, each hosted by a leading communication organization and designed for a specific audience segment:
- October 18, 2025 (Saturday) – AI in Practice: From Curiosity to Mastery, in partnership with PERHUMAS. This exclusive session for BPP members brings together senior PR leaders and board members to explore how AI can strengthen strategic leadership, elevate industry standards, and accelerate transformation in the communication field. Free entry, limited to 50 seats. Confirm participation directly through the PERHUMAS BPP Secretariat.
- October 20, 2025 (Monday) – AI in Practice: From Strategy to Execution, in partnership with LSPR Institute of Communication and Business. This interactive workshop targets students and emerging practitioners, offering a deep dive into how AI can power creative ideation, content development, and strategic planning — preparing future communicators to thrive in an AI-driven era. Limited slots available.
- October 21, 2025 (Tuesday) – AI Masterclass: Shape the Future of Your Communications Strategy with AI, co-hosted by APPRI and Reputasia Strategic Communications. This session welcomes communication professionals, consultants, and agencies eager to explore how AI can be applied in client servicing, brand management, and stakeholder engagement. Limited slots available.
Each masterclass blends expert insights, live demonstrations, and guided exercises, showing how AI can be seamlessly integrated into real-world communication workflows. Participants will also gain exposure to best practices and success stories from across Asia, highlighting how organizations are already leveraging AI for storytelling, analytics, and innovation.
Building a Smarter, More Connected Communication Community
All participants will receive an official AI Masterclass Certificate from the AI Centre of Excellence, recognizing their commitment to innovation and lifelong learning.
Through this initiative, ACE reaffirms its mission to make AI accessible, ethical, and empowering for communication professionals across Asia. By working closely with Indonesia’s leading communication institutions and industry partners, ACE continues to build a community of forward-thinking practitioners ready to lead in the digital era.
ACE believes this collaboration will inspire greater regional cooperation in advancing the role of AI in communications — fostering innovation while keeping human creativity and integrity at the heart of the practice.
For more information and registration details, visit 👉 www.centreofexcellence.ai.