Introducing the AI Centre of Excellence
“Pioneering AI education and collaboration in communication”
What is the AI Centre of Excellence (ACE) all about?
The AI Centre of Excellence (ACE) is a strategic initiative designed to advance the adoption of artificial intelligence and machine learning within the communications industry. It brings together academic rigor and industry expertise to equip professionals, faculty, and students with the capabilities needed to navigate an increasingly AI-driven landscape.
Core Mission
To build and strengthen AI capabilities across the communication sector — empowering professionals, educators, and future talent with relevant, applied expertise.
Strategic Aim
To foster meaningful collaboration between academia and industry, leveraging AI to address real-world challenges in public relations, marketing, and strategic communication.
A Distinctive Foundation
What sets ACE apart is its tripartite global partnership, uniting leading institutions across India, the Philippines, and Indonesia. This structure enables a unique blend of perspectives, ensuring that learning is both globally informed and locally relevant.
The Partnership: A Foundation of Excellence
ACE is a strategic partnership formed by:
School of Communication and Reputation, India
To build and strengthen AI capabilities across the communication sector — empowering professionals, educators, and future talent with relevant, applied expertise.
Ardent Communications, Philippines
A full-service public relations firm known for delivering integrated, insight-driven communication strategies across industries.
LSPR Communication & Business Institute – Jakarta Campus
A leading graduate school focused on communication and business, with strong emphasis on digital capability, strategic thinking, and organizational performance.
Key Stakeholders
Ana Pista, APR
Co-Founder and CEO of AI Centre of Excellence
Founder and CEO of ArdentComm, a leading technology PR agency based in the Philippines. A respected voice in the PR community, she serves on the boards of the Public Relations Society of the Philippines (PRSP) and the Global Alliance for Public Relations and Communication Management. Known for her strategic vision and commitment to ethical communication, Pista has become a trusted advisor in the Philippine PR landscape.
Hemant Gaule
Co-Founder of AI Centre of Excellence (ACE)
Training Director for the AI Centre of Excellence (ACE), where he leads initiatives advancing AI capabilities within the communications industry. An education leader based in Mumbai, India, Hemant is passionate about artificial intelligence, education, and behavioral psychology. Former CEO and Director of the School of Communications & Reputation (SCoRe), India, he played a key role in shaping future PR practitioners.
Dr. (H.C) Prita Kemal Gani
Co-Founder of AI Centre of Excellence (ACE)
Founder and CEO of the London School of Public Relations (LSPR) Institute of Communication & Business in Jakarta, one of Indonesia’s leading institutions for communications and public relations education. A highly respected figure in the PR industry, Prita has played a pivotal role in advancing professional standards and education in Indonesia and across the region, championing excellence in communication, leadership, and global industry collaboration.
Why Leading Organizations Choose ACE
- Tailored Learning – Programs are fully customized to align with industry context, organizational goals, and team capability gaps
- Action-Oriented Approach – Hands-on application using real data and case studies
- Proven Impact – Demonstrated 20–30% efficiency gains in campaign execution and workflows
- Flexible Delivery – Available in multiple formats, from half-day sessions to multi-day immersions, delivered virtually or in person
What Sets ACE Apart?
- Integrated Expertise – Combines academic thought leadership with real-world industry application
- Global Insight, Local Relevance – Cross-market perspectives adapted to local business realities
- Industry-Aligned Curriculum – Developed in close collaboration with leading PR firms and associations
- End-to-End Capability Building – Supports learning across professionals, faculty, and students to develop a future-ready ecosystem
Our Services
ACE delivers high-impact AI education programs tailored specifically for the communications sector.
Advanced Training in AI and Machine Learning
Designed to address evolving industry needs and applications.
Targeted Capability Development
Programs for professionals, educators, and students at various stages of expertise.
Collaborative Initiatives
Joint research and applied projects bridging academia and industry.
Flagship Offering: AI Workshops for Communication Professionals
ACE’s workshops are designed to translate AI from concept to application.
- Specialized Tracks for PR, marketing, and communication professionals.
- Led by Industry Experts, including globally recognized practitioners with deep AI and communications expertise.
- Flexible Formats, including in-house programs and open enrollment sessions:
- In-house workshops offer full customization — aligned with organizational priorities, workflows, and data environments — ensuring relevance, confidentiality, and immediate applicability.
- Open workshops provide accessible, cost-efficient training for a broader audience, including professionals, SMEs, and students, supporting workforce readiness across sectors.
The ACE Advantage
Through ACE, organizations and individuals can:
Stay ahead of change
Build capabilities that respond to the accelerating role of AI in communication.
Future-proof talent
Equip teams with critical skills for an evolving industry landscape.
Drive measurable impact
Leverage AI to enhance creativity, optimize strategies, and deliver stronger business outcomes.