Attending the AI Masterclass truly opened my eyes to how AI in public relations is not here to replace human connection, but to amplify it. I learned that it’s about empowering communications professionals like me to engage more deeply, think more strategically, and communicate effectively in an ever-evolving digital world. The insights gained from the AI masterclass have equipped me with the tools to harness AI’s potential, enabling smarter decision-making and more impactful storytelling that resonates with today’s audience.

Michelle A. Bayhon

Managing Director, Grupo Agatep

In the past recent years, AI has revolutionized personal and professional communications that are efficient, data-driven and highly targeted.The AI masterclass in PR and communications is a customized, hands-on, very practical certificate course that PR practitioners should take to make themselves relevant today in an AI driven world.

Louie Sebastian

Managing Director BBCom

“Aside from gaining a deeper appreciation of the necessity of AI in the business of communication now, the Masterclass introduced us to user-friendly techniques and innovative solutions that are within reach. It was like walking through, fastbreak style, in familiar territory, but navigating a new but exciting alley. Salamat for making the experience as enjoyable as it was eye-opening.”

Cel Rosales-Amores

Adviser for Public Affairs, Ayala Foundation